About Us

This is Salt + Earth Co.

How can we make wellness as real, gentle, effective, and genuinely supportive for mums as possible? That’s what we ask ourselves every day. That’s why you’re here, reading this page (instead of juggling a million tabs, sneaking a quiet moment, or scrolling Instagram).

Founded by Dr. Bec McInnes

Bec started Salt + Earth Co. because, as a mum and osteopath, she couldn’t find magnesium products she trusted for her own pregnancy. So she made them herself. Then she made them for her friends and patients at her clinic. And now, she makes them for you and your family, with the same care, science, and stubborn refusal to settle for “good enough.”

Wellness that fits real life.

We know life is full—of work, kids, worries, to-do lists, and the odd existential crisis. Our magnesium creams, sprays, and soaks are designed to support mums (and families) who do it all, but still want to feel good, sleep well, and move with less pain and more joy. No complicated routines. No “miracle” claims. Just honest, science-backed relief and a little more calm in your day.

No hype. No nonsense. Just what works.

We’re not here for wellness fads or fancy jargon . We’re here for practical, evidence-based products that do what they say, and feel good to use—even if you’re running on four hours’ sleep and reheated coffee.


Happy, healthy, calm (even when life isn’t).

Salt + Earth Co. is about supporting your nervous and muscular systems, easing aches, and helping you find a little more calm—whether you’re wrangling kids, working late, or just trying to get a decent night’s sleep. Our products are Australian-made, sustainable, and safe for the whole family (yes, even the fussy ones).

Real products for real people.

No fake science. No empty promises. Just thoughtfully created, practitioner-backed magnesium essentials for busy mums who want to feel good—today, tomorrow, and years from now.